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POV··5 min read
What 'build in public' actually means
It's not posting selfies. It's posting the unfiltered numbers and the unfiltered decisions. Here's the rule I use.
It's not posting selfies. It's posting the unfiltered numbers and the unfiltered decisions. Here's the rule I use.
"Build in public" has degraded into selfies + Notion screenshots + #buildinpublic + zero substance.
The cheap version is performance. The version that compounds is honest.
The rule I use: post things that would be uncomfortable to read back in 12 months if they didn't work.
The first one teaches readers something even if I fail. The second one teaches them nothing.
Studio's marketing is built on this. We post:
We don't post the win loops without context. We don't post the "$X MRR in Y days" milestones unless we can break down what we'd do differently.
Build-in-public is an audit trail of decisions. If your audit trail is just dopamine hits, you're not building, you're broadcasting.
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